So many issues, so little time. Better said, so many offerings, so little time. I speak frequently with a friend of mine who works for an agent. She tells me how frustrating it can be for her and for her customers who want to understand it all, but have only 10 minutes to spare! Other burning issues continue to be connected to "perception of value" (or lack of) in the mind of the customer. The wireless carriers have had so much to offer, to tout for so many years, and yet we've trained customers to expect a monthly wireless bill to be less than the cost of cable television. How can that be???

The issues matter because the technology of wireless is truly amazing and its capabilities/benefits change lives and lifestyles between friends and families every day. It's worth talking about.

The focus of the EHN is fixed like a laser on the customer and the ability to deliver products and services in a manner that is efficient and profitable to the "seller" (carrier, agent, retailer, etc.) The work I find particularly rewarding is work with middle-management. I like the challenge of helping managers coach and inspire the individuals who report to them and still "manage up" the ladder to reach goals and objectives.

My clients are predominantly media companies (newspaper, radio, television) and telecommunications companies (wireless and cable).

My clients know that I will listen to them and that I will not stop short in trying to help them reach their goals. My clients also know that I will question them if I don't understand/agree with their strategy and that I make myself 100 percent accessible to them for follow-up needs. Additionally, my clients expect me to "connect" with participants and to "sell them" (quickly) on new ideas and concepts. Fortunately, I enjoy making those connections and have an honest enthusiasm for new ideas and concepts.

I was familiar with the Edmond-Howard Network years ago--first as a student of their courses and later as a certified trainer employeed by a wireless carrier. When I left the wireless industry in 1999, I made myself available to to EHN as a contract trainer. The relationship with the Edmond-Howard Network has been enormously rewarding and I'm grateful to be a part of their work.

Trust, pure and simple. I know the EHN product will be superior. I know the EHN partners will support me and my efforts to deliver their products. The past few years have spawned for us (EHN and Deb Sparks) a magical shorthand of sorts where we are able to understand and to communicate (even complex issues) fairly quickly and efficiently. That, is the result of trust.

I think there is a HUGE benefit to our clients when we work together. There is a yin-yang aspect to consider, after all. First, client relationships can be delicate and are often challenging. It is helpful to know a "sounding board" awaits my need of it (and vice versa). Secondly, because individual backgrounds vary greatly among the staff members and "affiliates" of the EHN, multiple perspectives are considered in the development of materials, the answering of customer needs, the delivery of products, etc. It is a diversified portfolio of talent. The benefits of this rich concoction are endless.