One of biggest issues today is the amount of dollars wasted on innefective advertising. Dealer advertising and co-op dollars simply do not produce the response rates expected. Why? Because most retailers have no way to effectively track response rates, and as a consequence continue to advertise the same old way......some how expecting better results. If they did track their results they would quickly see that targeted direct mail produces the best ROI. Furthermore, the way telephone inquiries & leads are handled at most retail stores is unacceptable, as little or no information is captured from callers and 90% of all Dealers are not set up to capture sales over the phone. It really is unbelievable to see the amount of dollars wasted & sales opportunities lost.

If Wireless Dealers are going to survive in this highly competitive industry it is critical that every dollar spent on advertising be measured to determine the ROI. Dealers must also work diligently to build and develop a wireless user database of prospects. With number portability and a 70% penetration rate accross the US , the opportunity to sell new subscribers is shrinking by the day and Dealers must capitalize on every opportunity to improve results by implementing highly targeted marketing campaigns.

TracPoint Wireless identifies and creates sales & marketing programs specifically for Wireless Dealers. We then partner with select companies to develop & customize these programs into turn-key solutions that can be easily implemented by the Dealer.

Our clients are Wireless Retailers. We work with them to implement sales programs that produce measurable sales results. The most critical program provided is one called 800 Co-op Response. It's a program that provides the Dealer with a key wireless vanity number like 800-NEW-TALK ..that can be used in their advertisments. Callers are automatically routed to the closest retail store, the call is digitally voice recorded and all caller data is captured real time on the web for review.

Clients are quickly able to measure their advertising results and actually hear their sales people interact with customers over the phone. The big pay off here is information and knowledge, so Dealers can cut and spend as needed based on actual results. When the client is ready, they can also set up their own inside sales team and add a delivery option to the advertisementss and have interested callers routed to either the stores or to inside sales. The net result here is more sales with no incremental expense in advertising.

By identifying any opportunities for our clients or contacts to benefit from the sales training materials and programs provided by The Edmond-Howard Network.

The value in the relationship between the companies is that both focus on helping Wireless Retailers improve overall sales results and work in a similar space.

There may be opportunities where our services complement each other, and in that case we will be able to jointly customize a total solution based on the clients needs.