Wireless Marcom
Bob Chapin, President
What are the burning issues in wireless sales
today?
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How do you make an informed decision of what you need, both in terms of a device and in terms of features? With literally dozens of very different wireless handsets in the market and lots of very interesting features, it's nearly impossible for even a seasoned wireless user to make a good choice. So where do you begin? How do you chose what will be best for you?
Why do these issues matter?
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Because buyers don't want to lock themselves into a phone/camera/MP3 Player/PDA that is going to be the wrong solution and where they will have a two-year commitment or have to pay a hefty severance fee. What do you and your company do to help solve these problems?
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We provide strategic market research based upon the responses we get from a broad cross section of wireless phone users. We implement both quantitative and qualitative studies and then bridge the findings to provide our clients with a detailed anaysis of the buyers of their products and services. We obtain our data through field research by intercepting participants in shopping malls, public places and on college campuses. Our RapiData methodology, incorporating PDAs and customized software, allows us to capture hundreds of responses daily and to provide comprehensive reports to our clients withing minutes of completing the last survey. Our focus groups bring the data down to a personal level, permitting our clients to learn firsthand from users what they like, don’t like, want and will pay for devices and specific features. Who are your clients and how do you work
with them?
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We work with the device manufacturers and service providers. We work in a close relationship with them over a period of time so we understand their strategies and how best to gather the research data for them. We counsel them thoughout the process to help them better capture funtional and useful information, then we provide complete sets of reports, written analysis and recommendations – always with the understanding of placing the results within the context of the market and the subjects. What's the payoff for your clients?
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Armed with actionable information that is current and fresh, our clients are better able to deliver new products and services to the wireless market within the industry’s incredibly tight development cycles knowing they are delivering a product and service that will meet the needs and desires of their target market. One of our clients has won the JD Powers award for customer satisfaction two out of the last three years in part based upon our efforts. They have also been able to create designs that have resulted in their phones being selected by art directors for inclusion in a number of television shows and motion pictures. How do you work with The Edmond-Howard
Network?
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As a long-time strategic partner of The Edmond-Howard Network, dating back to 1996, we work as a knowledgable and experienced member of the team put in place by EHN for any specific project.
What do you see as the value in the relationship between
our companies?
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Each of our companies brings unique, targeted skills to the wireless market. We have known each other and worked well together for a long time, and consequently are able to deliver joint results to clients in a timely and professional manner.
Bob Chapin bio
Bob Chapin began his marketing career producing corporate
marketing films and TV commercials. Over the years he has
provided dozens of companies with his creative marketing
strategies. In 1987 he ventured into the wireless telecommunications
sector providing marketing and advertising consulting to
the land mobile communications market. He joined Cardiff
Publishing in 1989 becoming the editorial director and associate
publisher where he directed the editorial content and focus
of such leading industry publications as Cellular Marketing,
Satellite Communications, Communications, Global Communications
and Voz y Datos. Bob was also the conference director for
the International Wireless Communications Expo (IWCE), Satellite
Communications Users Conference (SCUC), and the Voz y Datos
Expo in Latin America.
In 1990, he developed and implemented Cellular Marketing's
Master Cellular Sales Certification curriculum, the first
nationally offered training program for cellular sales executives.
He has appeared as a moderator or a panelist on over one hundred
wireless telecommunications panels.
Bob was a founder of Wireless Marcom, LLC, a ten year-old
specialty consultancy. Bob has worked with numerous existing
and startup wireless carriers, device manufacturers and application
developers as they created and implemented their marketing
plans and business processes. Bob is a Fellow of the Radio
Club of America. Additionally he is a partner in The Wireless
Experience, a company focused on training managers and sales
personnel in wireless data sales. He is also a partner in
the Andrew Seybold Group, consultants to mobile computing
and communications companies. | 
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