A marketing road map to Indirect Channel success.

Your employees will learn
How to develop a successful indirect channel relationship
How to become an indirect channel advocate and manage external channel issues within your company
How to forecast sales channel requirements
How to correct inappropriate external channels practices
How to integrate sales, churn issues, and channel planning into your marketing plan

Written by Robert Steuernagel • 50 pages
Includes exercises and analytical planning tools

The tools your marketing team needs to determine where you are now, where you'd like to be, and how to get there.